We know that AI is hitting every area of tech, and now it’s going one step further than perhaps anyone would have imagined. The Bumble dating app is adding AI capabilities to help users create profiles and have conversations.
Bumble Announces Upcoming AI Capabilities
Bumble is a more unique dating app, putting the power in women’s hands. Men can’t reach out to women on the app and must wait for women to approach them to start a conversation. Additionally, women are encouraged to also find platonic female friends on the app.
If women are a little nervous about how to break the ice and approach someone for the first time, Bumble wants to give them a little help in the form of AI. They can get help setting up their profiles so that they can put their best foot forward, as well as help with their approach and conversation.
Bumble is investing in AI to make this foray into adding new features, with the hope of staying relevant with younger users, as the dating front changes, and newer users join the service.
During a Goldman Sachs tech conference, Lidiane Jones, Bumble CEO, spoke about the AI capabilities that will be added. Along with the help that has already been mentioned, the AI will also include a photo selection tool.
In an earlier discussion on earnings, Jones said that the AI help is being added to help users feel more confident to be the best version of themselves. They had great hope on how these features could enhance the dating service through every step of the process when using the app.
Instituting AI into the Bumble App
Bumble has plans to add the new AI features this winter. But this will put it behind a competing dating app. Tinder added an AI Photo Selector tool this past summer that suggests selfies from a user’s camera roll.
Jones said at the tech conference that profile creation is very important, and Bumble will continue to set the bar high. They want to reduce the anxiety of creating them and want to make the process as smooth as possible.
Of course, being able to converse with a user that you’re interested in is important as well. Jones believes it makes their customers happier and more successful to have healthy conversation.
In truth, Bumble has already been using AI. It’s in use in the app’s Deception Detector tool that finds and removes fake profiles, as well as spammers and scammers. AI is also in use to blur nude photos with the Private Detector feature. Yet, it accepts reports from users who find photos and videos on the app that they believe were created with AI.
If you use Bumble but struggle to get started, know that there is help coming this winter. You may want to check into purchasing the premium version of Bumble, or, conversely, deleting your account altogether.
Image credit: Unsplash. All screenshots by Laura Tucker.
