Google will start selling the Pixel Tag, its first finder tag, on 11 November 2026, the company said in a blog post in August. The Google Store product page lists the tracker at $29.99.

The two figures do not match. The blog post, dated 12 August 2026, gave a price of $29 for a single tag and $99 for a 4-pack.

A rendered check of the store page on 5 November 2026 showed one price, $29.99. The listing also offers a size choice of 1-Pack or 4-Pack.

The store page stops short of a date, saying only “Coming November 2026”.

How the tag works

Pixel Tag attaches to keys, a wallet or luggage and reports its position through Google’s Find Hub network, which both the blog post and the store page describe as a network of more than one billion Android devices.

Owners open the Find Hub app to see items on a map and can play a sound on the tag when it is within Bluetooth range.

Ultra Wideband with Bluetooth Channel Sounding supports precision finding, with visual distance and directional cues. Google says that requires an Android device with Ultra Wideband support.

The tag has a button that rings the paired phone, including when the phone is on silent.

Setup runs through Fast Pair. The user pulls the battery tab and holds the tag near an Android device running Android 9 or newer, then follows the prompts.

Items can be named by category or with a custom label in the Find Hub app, and a tag can be shared with up to 10 people. Pixel Watch and Pixel Buds can also ring it, the latter through Gemini.

Battery, size and durability

Google says the battery lasts up to one year and that owners can replace it themselves. The store page specifies a user-replaceable CR2032 coin cell.

Google says its testing used preproduction Pixel Tag units paired with a Pixel 10 Pro XL, that battery life was based on everyday average usage of playing sound and precision finding, and that actual battery life may be lower.

On durability, the blog post says: “Thin and light, Pixel Tag is made of durable stainless steel that’s designed to resist flexing and cracking, and is IP67 water- and dust-resistant.”

The IP67 rating covers a maximum depth of 1 metre for up to 30 minutes under IEC standard 60529, according to the store listing, and Google says the device is not water or dust proof and that resistance diminishes with wear.

The store page gives the dimensions as 1.8 inches tall, 1.1 inches wide and 0.2 inches deep, with a weight of 0.4 ounces including the battery and 0.3 ounces without it.

Tracking and privacy

Location data sent through Find Hub is end-to-end encrypted and is not stored on the network, Google says.

Phones will alert their owners when an unknown tag is detected travelling with them, and will give instructions on ringing it. Owners can also enable Left Behind alerts, which Google says proactively help prevent leaving items behind. Google says alert timing and effectiveness depend on network connectivity and device settings.

The store page lists one colour, Fog, a one-year warranty, and the tag alone in the box.

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