Tag: utm_source

What Is “UTM_Source” And Should You Be Worried?

You may have seen URLs with a long string attached to the end of the link that looks something like this: “utm_source=facebook&utm_medium=fanpage&utm_campaign=new+article&wa_ibsrc=fanpage.” Should you be worried about the implications of this? We’ll have a look at what UTM is and answer any question you might have on this subject.

By Miguel Leiva-Gomez – Aug 2, 2013