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Amazon Announces StyleSnap, AI that Helps You Clothes Shop with Just a Picture

By Laura Tucker
News Amazon Ai Stylesnap Featured

There is no doubt that technology has changed the way we shop. More specifically, Amazon has certainly done the same. Starting out as an online bookstore, it’s grown to be a one-stop shop for nearly anything we are shopping for. Amazon Prime means we can often get it the very next day.

Amazon will now change the way we shop for clothes. They already make it easy to shop for clothes. Now they are introducing StyleSnap, artificial intelligence that allows you to upload a photo to be matched by the service with the Amazon option that measures up as closely as possible to the clothing and/or accessories in the picture.

Amazon StyleSnap

Amazon continues to work with technology to make things easy for us. They’ve recently been tooling around with their delivery options, such as having the delivery driver put our packages directly inside our home. And now they’re going to save us from having to page through several selections on their vast site, looking for just the right clothing item(s) and accessories.

At Amazon’s re:MARS 2019 artificial intelligence event , Amazon announced StyleSnap — an option that will help you when you’re having difficulties describing exactly what you’re looking for.

“You are not a poet,” said Amazon in a blog post. “You struggle to find the right words to explain the shape of a neckline or the spacing of a polka dot pattern, and when you attempt your text-based search, the results are far from the trend you were after.”

Does that describe your struggle? StyleSnap can help. Open the Amazon app, click the camera icon in the upper-right corner, choose the StyleSnap option, and upload an image of that specific item or outfit you’re shopping for.

News Amazon Ai Stylesnap Shirts

StyleSnap will then return recommendations of the options they have that most closely resemble what’s in the picture. The AI can identify colors, edges, patterns, etc. You’ll be able to apply filters such as brand, pricing, and reviews to narrow your search down even further.

Fashion influencers are being offered commissions through Amazon so that followers can submit their picture directly to StyleSnap.

Amazon also recently developed an AI-driven fashion recommendation software that it included in the Echo Look camera. Instead of matching your own ideas for style, this system works as your stylist.

The Future of Shopping

Amazon is completely turning the shopping experience around. However, sometimes they may be stepping too far into it, such as with the deliveries inside your home. Whether or not there’s a camera focused on the delivery person, it’s hard to grant them permission to enter your home.

That said, StyleSnap seems to be on the right track. There have been many times where I’ve been looking for something specific, but I’m not sure of the technical term for that particular cut. But now I can find just the right cut of those swimsuit bottoms I’m looking for to cover what I need to and showcase what I want to as well.

Do you think you’ll try Amazon’s StyleSnap option? Do you trust their AI to help you? Leave your thoughts on StyleSnap in the comments below.

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Laura Tucker Avatar
Laura Tucker
Laura has spent more than 20 years writing news, reviews, and op-eds, with the majority of those years as an editor as well. She has exclusively used Apple products for the past 35 years. In addition to writing and editing at MTE, she also runs the site’s sponsored review program.

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