For a while, Walmart’s Onn streaming stick was one of the best deals in home tech. For about $15, you could turn any TV with an HDMI port into a smart TV running Google TV, with access to Netflix, YouTube and every other major app. That price is gone.

As of November 9, the same stick costs $39.98.

The latest increase was spotted by Onn owners on Reddit and reported by AFTVnews, which says that “all four models have increased in price by $10 each.” By AFTVnews’ count, it’s the fourth round of increases across Walmart’s Onn Google TV lineup in less than a year.

How the prices climbed

As noted by AFTVnews, the cheapest model, the Onn HD stick, launched in 2023 at $14.88. Then, it crept up to just under $20 in March 2026, then jumped again this summer. By the end of June, Walmart was listing it at just under $30.

This latest increase took it to $39.98, nearly three times its original price.

The rest of the lineup has followed the same path. According to AFTVnews, the prices now look like this:

The Onn HD stick went from $14.88 to $39.98. The Onn 4K stick went from $19.88 to $49.98. The Onn 4K Plus box went from $29.88 to $59.98. And the top-end Onn 4K Pro went from $49.88 to $69.98.

For the most popular models, that’s a doubling or more within roughly a year.

Walmart hasn’t said why

None of the increases came with an announcement. Tech Times reports that Walmart has not explained the price changes, and the new prices simply appeared on the store’s website.

Tech Times points to the cost of memory chips. It cites an AI-driven shortage of DRAM, the type of memory used in nearly every electronic device, and says contract prices for it more than doubled in 2026.

Walmart isn’t the only company raising prices. Tech Times reports that Roku’s entry-level Streaming Stick rose from $30 to $40, the Roku Ultra from $100 to $150, Amazon’s Fire TV Stick 4K Max from $59.99 to $84.99, and Google’s own Google TV Streamer from $99.99 to $149.99. The whole budget streaming market has moved up at once.

Is it still a good deal?

The Onn devices have lost their headline advantage, but they’re still among the cheaper options. The HD stick at $39.98 now costs about the same as Roku’s repriced entry-level stick, and that the Onn 4K Pro, at $69.98, remains far cheaper than the $149.99 Google TV Streamer or the $150 Roku Ultra.

What has changed is the calculation. At $15, the Onn stick was an impulse buy, cheap enough to grab for a guest room or a parent’s old TV without thinking twice. At $40, it’s a purchase worth comparing.

If you only need an HD picture, the HD stick still does the job. For a 4K TV, the gap between the $49.98 4K stick and the $69.98 4K Pro is now small enough that the Pro may be the better pick.

What about Black Friday?

Timing is the obvious question. The latest increase landed just weeks before Black Friday, and both AFTVnews and Tech Times suggest that Walmart could advertise holiday “discounts”. That’s speculation, not anything Walmart has said as far was we can see.

AFTVnews and Tech Times both report that the HD stick sold for about $9 on Black Friday 2025.

If you were planning to buy one, it may be worth waiting for the holiday sales before paying full price. Just don’t expect to see the $15 stick again as its regular price. For now, those days look to be over.